Primal Branding Series: Leadership in Branding – Inspiring and Guiding Your Brand’s Journey Introduction: Leadership plays a crucial role in shaping the success and perception of a brand. In the book “Primal Branding” by Patrick Hanlon, the concept of brand leadership is explored, emphasizing the impact of effective leaders in influencing brand perception and fostering …
Primal Branding Series: The Power of Sacred Words – Crafting Compelling Brand Messaging Introduction: Language is a powerful tool in branding, and the choice of words can greatly impact how your brand is perceived by your audience. In the book “Primal Branding” by Patrick Hanlon, the concept of sacred words is introduced, highlighting their ability …
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Primal Branding Series: Handling the Haters – Navigating Criticism and Building Brand Advocacy Introduction: In the age of social media, every brand is bound to encounter criticism and skeptics. While it may be disheartening, it is important for brand managers and small business owners to view criticism as an opportunity for growth and brand advocacy. …
Primal Branding Series: Rituals – Creating Meaningful Brand Experiences Introduction: In the world of branding, creating memorable and meaningful experiences for customers is essential for building strong brand connections. One powerful tool that can help achieve this is the strategic use of rituals. Inspired by Patrick Hanlon’s book “Primal Branding,” this blog explores the role …
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Primal Branding Series: The Impact of Icons- Visual Recognition and Brand Association Introduction: In the fast-paced world of marketing and branding, capturing the attention of consumers has become increasingly challenging. One powerful tool that can help brands break through the clutter and leave a lasting impression is the strategic use of brand icons. Inspired by …
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Primal Branding Series: Defining Your Creed: Establishing Your Brand’s Core Values Introduction: In the ever-evolving landscape of marketing and branding, establishing a strong brand identity is crucial for success. One essential component of this process is defining your brand’s creed – the core values and beliefs that guide your brand’s actions and resonate with your …
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