LAMBAY IRISH WHISKEY
Single Malt Castle Prestige Edition 20 Years Old Project
LAMBAY IRISH WHISKEY
Single Malt Castle Prestige Edition 20 Years Old Project
THE CLIENT
Since it’s launch in 2018 The Lambay Irish Whiskey Company has went from strength to strength gaining much acclaim on the world stage for best in class quality whiskeys.
A true story of collaboration between two great houses Camus, The Worlds leading independent Cognac producer and The Baring Family’s Rivelstoke Trust.
BRANDING & DESIGN
Branding
Messaging
Content Creation
Packaging
Social Media Content
PR
DIGITAL DEVELOPMENT
Website Design
UX/UI
Wireframing
Content Curation
PPC
Unlock The Untold
PROJECT OVERVIEW
True to their innovative nature and their passion for pursuing great whiskey. Lambay Irish Whiskey wanted to launch their wonderful limited edition Single Malt 20 years Old | Castle Prestige Edition on to the world stage.
The goal was to create and implement an innovative digital first campaign. We would bet the lead agency collaborating with the fantastic teams of Lewis Moberly London and Zen Agency in Scotland.
The project looked at creating an informative microsite that gives the best insights into the incredible Lambay Irish Whiskey story as well as bringing to the forefront how special this luxurious whiskey truly is. This combined with PPC, Content Creation, Interactive elements, SEO, Social Media and strong PR campaign.
THE RESULTS
A very exciting brief, targeting key countries and demographics across the globe. Below is some of the results we saw with the campaign.
ORGANIC PERFORMANCE
ORGANIC REACH INCREASE
ORGANIC ENGAGEMENT INCREASE
ORGANIC IMPRESSIONS INCREASE
PPC PERFORMANCE
PAGE VISITS INCREASE
REACH INCREASE
AUDIENCE INCREASE
RETURN ON AD SPEND
HIGHER ORDER VALUE
PR PERFORMANCE
PR Packaging Design
It was a pleasure to work with an innovative team such as Lambay Irish Whiskey. As part of the PR campaign around the Single Malt 20 years Old | Castle Prestige Edition we designed innovative packaging for the mailers. Enabling those who sample this rare and luxurious liquid to get straight to the sample, read the sample card that gave an overview of the whiskey as well as a custom QR code taking the user to the microsite, giving the most in-depth overview of the story of Lambay Whiskey and the Single Malt 20 years Old | Castle Prestige Edition.
Website Design & UX
We also designed the microsite along with UX, later built by the fantastic team at Zen. The idea was to bring the key messaging of ‘Unlock The Untold’ to the forefront as well as creating an innovative way of scrolly-telling the prestigious history of Lambay Irish Whiskey and it’s luxurious new release as well as tie in the passion in craft that links the whiskey to the art.
OUR PROCESS
Discovery & Strategy
The first step is listening. We hear where you want to go and we'll develop a plan to get you there.
Identity & Design
We take your ideas and develop your perfect brand from them. Making your plans reality.
Marketing & Web Design
Create stunning user experiences and show your brand story through web design and powerful marketing campaigns.
Testing, Launch & Support
Everything from A/B testing, to security testing your website and campaigns will be safe with ongoing after project support.
Professionalism, Quality, Responsiveness
It has been fantastic to see our luxurious latest release, The Lambay
Single Malt Castle Prestige Edition 20 Years Old, take flight!
A launch with a purpose, not only showcasing Lambay Irish Whiskey
Company’s dedication to the craft but also allowing Lambay
Whiskey collectors the most unprecedented access into the inner
workings of the Lambay Whiskey process, the island, and all its
colourful history through our Microsite.
A big thank you to Black Copper Design for your part in this amazing
journey.
Sabine Sheehan- Global Brand Ambassador, Lambay Irish Whiskey
